Our Team

Emmy Hernandez – MBA, JD, CFP®

Emmy is the founder and president of EH Financial Group, Inc. in San Gabriel, California. 2016 is Emmy's 22nd anniversary as a financial and investment professional, specializing in retirement planning, estate and tax planning, investments and insurance. Emmy’s background is three-pronged: she has earned an MBA, is an Attorney at Law and a Certified Financial PlannerTM practitioner. She possesses an uncommon breadth and depth of knowledge of the financial industry.

Emmy Hernandez received her Masters of Business Administration from California State University, Dominguez Hills and her Juris Doctor from Southwestern Law School. She is currently a practicing attorney in the State of California.  She is registered with the CFP® Board of Standards, a member of the Financial Planning Association and the American Bar Association. Emmy is trained with the most current asset management tools and resources available. Emmy’s seminars are widely attended by employees and retirees of Coca-Cola, Rockwell, Metro Transit Authority, Department of Water and Power and Southern California Edison.

At EH Financial Group, integrity and commitment are paramount. Emmy provides comprehensive on-going service customized to meet each client’s individual goals and objectives. She incorporates a tax advisory viewpoint with investment and estate planning. Her mission is to empower her clients to reach financial independence, preserve their family’s assets and attain their retirement dreams. Let her help you minimize income and estate taxes. Devise a plan together to manage your wealth and help secure your family’s legacy.

On a personal note, Emmy resides in the city of Monrovia. She is a board member of both the San Gabriel Chamber of Commerce and the Rotary Club of San Gabriel Valley. Emmy’s guiding principal is that we reap what we sow. In order to get the most value out of life, we must invest ourselves in the success of the greater community. Everyone has unique strengths. Together, we can create an environment where everyone has the opportunity to reach their full potential.

Emmy is an animal lover and enjoys raising her two adorable dogs: Goldie, an adorable Pekingese, and Bruiser - and energetic English Bulldog who's fast becomming our company mascot.  Her hobbies include ballroom dancing, day-long hikes, old films and is an enthusiastic skier in the winter months (when the business season slows down a bit.)



Cindy J. Hsu

Administrative Assistant

Cindy is a federally licensed Enrolled Agent. She graduated from the University of California, Riverside with a major in Business Administration and Accounting concentration. She is originally from Taiwan and moved to the United States in middle school, so she can read, write and speak Mandarin fluently.

Miss Hsu currently resides in Arcadia and enjoys discovering new eateries, good movies and having a cup of tea to wind down.  Cindy is excited to be a part of the EH Financial Group. She is also eager to help out any Chinese clients who don’t speak English as a native language - as she once knew first-hand how it felt not be able to understand others completely.

Cindy has previous experience at a CPA firm preparing tax returns and helping individuals and businesses with their financial situations. She specializes in customer service and assisting with any questions clients may have. She now works with EH Financial as an administrative assistant, doing tax returns, answering calls to assist clients, data entry, and data filing. 


Mitchell Salem

Marketing Associate

Mitch is, ostensibly, an L.A. native - but  considers the whole state of California his home. He received his undergrad degree in technical and professional writing and a graduate degree in instructional design. Both from San Francisco State University. God bless public education. 

As the marketing associate, Mitch is responsible for ensuring that Emmy and EH Financial continues to be seen in the best light. He manages Emmy's public appearances, community outreach and promotes Emmy’s seminars and client education events.  EH Financial continues to be a strong  presence in the San Gabriel Valley,  and remains a vital member of the local business community.